Fix: Use structured data to tell AI exactly what your content means. Tools like Google’s Structured Data Markup Helper or plugins like RankMath/Yoast make it easy.
2. Writing Vague or Long-Winded Answers
AI and voice search thrive on clarity and brevity. If your answers are buried in long paragraphs, the algorithm won’t pick them.
Mistake: Using filler content instead of direct, crisp responses.
Fix: Write short, specific definitions (40–60 words) and expand with details below. Format content in FAQs, bullet points, and step-by-step guides for easy extraction.
3. Not Optimizing for Mobile & Voice Search
Most AI-driven queries happen on mobile devices and smart speakers. If your site isn’t mobile-friendly, you’ll lose credibility.
Mistake: Slow, unresponsive, or text-heavy pages.
Fix: Ensure mobile-first design, optimize page speed, and use conversational keywords like:
- “Where can I find a plumber near me?” instead of “plumbing services location.”
4. Missing E-E-A-T Signals
Google and AI search engines prioritize trustworthy sources. If your content lacks Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), it won’t get featured.
Mistake: Publishing content without author info, sources, or credibility markers.
Fix:
- Add author bios and credentials.
- Cite reliable references.
- Show reviews, testimonials, and case studies.
- Keep your content regularly updated.
Final Thoughts
AEO is not just about writing answers—it’s about writing the right answers in the right format.
By fixing these common mistakes, you’ll make your content more AI-friendly, voice-ready, and trustworthy—giving your business a serious edge in the new search era.
Remember: If AI can’t understand or trust you, your audience won’t find you.
